Talisman (London)
Two friends wanted to create an identity for their online jewellery brand for which they have chosen the name Talisman.
Task
The concept behind the brand was to explore the mystical and historical age-old beliefs behind different cultures, and tie these powerful meanings into their jewellery lines. The very meaning behind the name Talisman was to draw inspiration and assist in the visual creation of the logo and brand identity. The client was also clear that they needed to include the evil eye into the brand visual.
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