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Art Direction Branding Identity October 14, 2022


A startup promoting the use of leftover fabric, stock over-runs and samples to be repurposed, to revive life back into the old as the fundamental ethos of the brand that hopes to create a sustainable and environmentally conscious label to the Sri Lankan market.


Create a brand to simply evoke the ethos of the company. The name and logo identity was derived from: RE from Recycle, UP from Upcycle

  • Strategy

    Brand Strategy

  • Design

    Art Direction

  • Client


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