FIEND Streetwear
FIEND is a high-quality designer street wear brand which creates authentically unique designs to cater to the youth market while resonating with youth street culture.
Task
Create identity, branding and packaging design that is innovative and modern street culture.
Inspired by grassroots streetwear, the identity needed to resonate with youth culture and take on a minimalist approach. Clean patterns mixed with a dose of punk, skinhead and gothic vibes the identity soon took on a life-form.
Colour theory
We derived the branding look-and-feel from sticking to simple, thin and thick lines that captures the eye from any angle. And streetwear is all about projecting one’s own personality so we reflected this in the brand language.
We believe a product’s packaging should always be designed so that it can repurposed for reuse instead of being discarded. Our approach made it so that the packaging had perforations to cut out multiple clothes hangers out of the cardboard material.
We’re a team of creatives, marketers and communication professionals who are excited about unique ideas to help brands in all industries create amazing avenues for their audience while crafting their brand-story online.