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Lisbon Office
Rua Senhora do Monte no 20,
1E Lisboa 1170-360, Portugal.
Colombo Office
22/12 Kuduwanmulla Road, Katubedda,
Morutuwa, Sri Lanka.
Bangalore Office
(virtual office)
Branding Featured Identity Mockup/Concept Packaging

FIEND Streetwear

FIEND is a high-quality designer street wear brand which creates authentically unique designs to cater to the youth market while resonating with youth street culture.

Task

Create identity, branding and packaging design that is innovative and modern street culture.

  • Strategy

    Brand Strategy

  • Design

    Branding, Art Direction, Packaging

  • Client

    FIEND Streetwear

FIEND streetwear

Identity

Word on the street

Inspired by grassroots streetwear, the identity needed to resonate with youth culture and take on a minimalist approach. Clean patterns mixed with a dose of punk, skinhead and gothic vibes the identity soon took on a life-form.

Colour theory

FIEND identity colours
FIEND streetwear logo

Branding

Art is pattern informed by sensibility

We derived the branding look-and-feel from sticking to simple, thin and thick lines that captures the eye from any angle. And streetwear is all about projecting one’s own personality so we reflected this in the brand language.

#iamfiend
pattern 3
pattern 1
pattern 2

T-shirt design

Style is a way to say who you are without having to speak

fiend tshirt design
fiend tshirt design
fiend tshirt design
fiend tshirt design
fiend tshirt design

Packaging design

Sustainable and repurposed

We believe a product’s packaging should always be designed so that it can repurposed for reuse instead of being discarded. Our approach made it so that the packaging had perforations to cut out multiple clothes hangers out of the cardboard material.

fiend packaging
fiend packaging

Let’s collaborate

Got a project?

We’re a team of creatives, marketers and communication professionals who are excited about unique ideas to help brands in all industries create amazing avenues for their audience while crafting their brand-story online.

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