Elixir (Red Cross Sri Lanka)
With the economic crisis affecting every citizen in Sri Lanka in different ways, the supply of life saving medical supplies have been a growing concern and with no real or immediate solution in sight. Red Cross Sri Lanka wanted to develop the Elixir brand and platform to solve this crisis. Elixir is a donation-focused platform, encouraging donors to support the ‘aid package’ listings on the website so that pre-nominated medical institutions may be able to order and get these delivered to Sr Lanka.
Task
Done as a pro-bono project to help the Sri Lankan community, and also to allow us to help make the platform and brand stand out in the donation space. With a team effort we developed the brand, its guidelines and the supporting digital marketing material, including the development of a micro-website.
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