![Ceylon Leaf](https://wearethelastword.com/wp-content/uploads/2019/11/ceylon-leaf-cover.jpg)
Ceylon Leaf
A new-entry bespoke apparel brand with a contemporary simple design style, and with a focus on quality and fabric.
Task
Create identity and branding that is minimalistic, represents an organic and contemporary Ceylon lifestyle.
Using a minimalist approach, we created an identity that simply communicated an environmentally-sustainable Sri Lankan brand – simplistic lines that make up the shape of the South-Asian island in the style of a banana leaf.
Colour theory
![ident_colours_ceylonleaf ident_colours_ceylonleaf](https://wearethelastword.com/wp-content/uploads/2019/11/ident_colours_ceylonleaf-200x42.png)
![logo-ceylon-leaf Ceylon Leaf logo](https://wearethelastword.com/wp-content/uploads/2019/11/logo-ceylon-leaf.png)
With the minimalist approach, we created posters to accompany the interior decor of the brand’s one-and-only flagship showroom. These posters will sit on white or light-grey walls, and will blend with the seemingly calm interior space.
![poster1 Ceylon Leaf](https://wearethelastword.com/wp-content/uploads/2019/10/poster1.png)
![poster6 Ceylon Leaf](https://wearethelastword.com/wp-content/uploads/2019/11/poster6.png)
![poster3 Ceylon Leaf](https://wearethelastword.com/wp-content/uploads/2019/10/poster3.png)
![poster2 Ceylon Leaf](https://wearethelastword.com/wp-content/uploads/2019/10/poster2.png)
![poster4 Ceylon Leaf](https://wearethelastword.com/wp-content/uploads/2019/11/poster4.png)
![poster5 Ceylon Leaf](https://wearethelastword.com/wp-content/uploads/2019/10/poster5.png)
Business cards
![ceylon-leaf-vcards ceylon leaf business cards](https://wearethelastword.com/wp-content/uploads/2019/11/ceylon-leaf-vcards.png)
Envelopes
![ceylon-leaf-envelope ceylon leaf envelope design](https://wearethelastword.com/wp-content/uploads/2019/11/ceylon-leaf-envelope.png)
We created a modern and sustainable approach for the packaging of the product, which is made of cardboard from recycled paper. This packaging can be reused instead of being discarded, thus eliminating single-use.
![packaging Ceylon Leaf](https://wearethelastword.com/wp-content/uploads/2019/11/packaging.png)
We’re a team of creatives, marketers and communication professionals who are excited about unique ideas to help brands in all industries create amazing avenues for their audience while crafting their brand-story online.