BLERD is an online culture magazine dedicated to nourishing our cultural landscape with seeds for thought, inspiration and action. With online content on the up-rise BLERD took a first-to-market approach and gained ground in changing the content landscape in Sri Lanka, with shows such as #Economix4All and #AchchiTalksCricket.
Build an online content platform to drive entertaining and informative content around current affairs, trending topics, history and culture.
A platform for great stories ‒ and good stories are the sustenance that cultures need to thrive, on the ground and online.
The identity and logo was formulated for the brand to have a bold personality, making the brand persona to be adventurous, engaging and modern.
Tagline with a purpose
The tagline is a call-to-action that tells more than one story ‒ used with modern web chat-like lingo and elements ‒ asking the audience to see for themselves, think, and seed by sharing the story/message to others.
SEE THIS. SHARE THIS. SEED THIS.
On brand from start to finish
Every story has a beginning and an end. The story in the middle is what captivates us. And every story needs an intro and an extro.
Identifying signature shows
We branded shows to give them their unique style and take, while still staying to true to the main brand.
Achchi Talks Cricket
Every frame in motion
Taking on a modern approach and staying true to the brand’s vision of great storytelling, the brand and platform’s mission is to find and tell a story even in a single frame. With this approach the ‘moving pictures’ concept (inspired by the Harry Potter movies) was a key visual element that was implemented on the platform.
The identity/logo also took on the ‘moving pictures’ approach on the digital space.
Visually and emotionally engaging audiences. Starting conversations around the story
We found interesting stories and gave them wings ‒ stories that resonate with audiences, keeping them relevant, informative and engaging.
Achchi Talks Cricket
You’ve never heard cricket stories quite like this before.
“Ask me about cricket, putha, and I’ll talk as much as you want” – Achchi
Providing unique perspectives on filmmakers and their workflow process. Interviews that provide insights to film buffs and amateurs interested in a career in Film.
Colombo is closer to fulfilling its destiny as the focal point of the Sri Lankan kaleidoscope.
Giving life and meaning to data through rich visualization
The devil is in the details. Data has never been easy to understand for the everyday layman. Through rich visualization we made data simple to understand, together with storytelling. The show Economix4All had the audience engaged, informed and vying to learn more.
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We’re a team of creatives, marketers and communication professionals who are excited about unique ideas to help brands in all industries create amazing avenues for their audience while crafting their brand-story online.