BLERD is an online culture magazine dedicated to nourishing our cultural landscape with seeds for thought, inspiration and action. With online content on the up-rise BLERD took a first-to-market approach and gained ground in changing the content landscape in Sri Lanka, with shows such as #Economix4All and #AchchiTalksCricket.
Build an online content platform to drive entertaining and informative content around current affairs, trending topics, history and culture.
Identity
The identity and logo was formulated for the brand to have a bold personality, making the brand persona to be adventurous, engaging and modern.
Colour theory
The tagline is a call-to-action that tells more than one story ‒ used with modern web chat-like lingo and elements ‒ asking the audience to see for themselves, think, and seed by sharing the story/message to others.
SEE THIS. SHARE THIS. SEED THIS.
Branding
Every story has a beginning and an end. The story in the middle is what captivates us. And every story needs an intro and an extro.
Intro
Extro
Brand-able Content
We branded shows to give them their unique style and take, while still staying to true to the main brand.
Achchi Talks Cricket
Economix4All
BLERD. MasterClass
Taking on a modern approach and staying true to the brand’s vision of great storytelling, the brand and platform’s mission is to find and tell a story even in a single frame. With this approach the ‘moving pictures’ concept (inspired by the Harry Potter movies) was a key visual element that was implemented on the platform.
The identity/logo also took on the ‘moving pictures’ approach on the digital space.
Storytelling
We found interesting stories and gave them wings ‒ stories that resonate with audiences, keeping them relevant, informative and engaging.
Achchi Talks Cricket
You’ve never heard cricket stories quite like this before.
“Ask me about cricket, putha, and I’ll talk as much as you want” – Achchi
Economix4All
Taking economics back to the streets – where it belongs.
MasterClass
Providing unique perspectives on filmmakers and their workflow process. Interviews that provide insights to film buffs and amateurs interested in a career in Film.
Colombo Timelapse
Colombo is closer to fulfilling its destiny as the focal point of the Sri Lankan kaleidoscope.
Data visualization
The devil is in the details. Data has never been easy to understand for the everyday layman. Through rich visualization we made data simple to understand, together with storytelling. The show Economix4All had the audience engaged, informed and vying to learn more.
Let’s collaborate
We’re a team of creatives, marketers and communication professionals who are excited about unique ideas to help brands in all industries create amazing avenues for their audience while crafting their brand-story online.
